Dawn Food is a $1.1 billion US company that produces products for the bakery and baking industry, as well as foodservice. The product range includes over 4,000 products for baked goods production.

This rebranding and promotional effort announces their 100th year anniversary and includes logo refreshing, advertising, event invitations, and a truck that travels through the US to promote a sample of their products.

Kenneth Cole campaign to raise awareness about mental illness, fight the stigmatization of those with mental health conditions, and advocate for equal care on their behalf. The slogan “Flip the Label” it’s a play on words between the fashion company and changing the idea of the mental illness stigma. The campaign includes digital displays as well as magazine and large print advertisements.

AARP campaign to show the human side of our aging population. On campaign raises awareness how one out of seven senior citizens live under poverty. One seat out of every seven seats is labeled so the subway rider can empathize with seniors. A second campaign shows the power and potential of senior citizens and their ability to serve as mentors in our communities.

Lenovo package to promote their Thinkbook line of laptops, which appeals mainly to Millennial consumers. The box was made from environmentally friendly hemp and bamboo, and it includes items that are appealing to this target market like an avocado saver, a Swell bottle and an Emoji cheat sheet.